"Stop talking. Start planting." is a global campaign that promotes our conviction that talking alone is not going to make a difference and that now is the time for action.
With no budget for the production of these campaign photos, the images had to be obtained by means of "guerilla action". During conferences that the children were invited to, they asked participants to accompany them to view their campaign. After viewing the campaign these people were then asked to offer their support by taking part in a campaign picture. For its strategy and accomplishment the Hermann Waterkamp, Leagas Delaney, inventor of the campaign, won the Golden GWA Social Effie.
Thanks to the photographers who took the Pictures for the Children: Andreas Biedermann, Anita Bischoff, Per Eriksson, Annette Koroll, Bernd Schumacher, Jens Umbach, Markus Seidel, Thomas Rosenthal, Thore Timm.
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